Currently, it is estimated that over 80% of all electronic cigarette devices sold worldwide are disposable electronic cigarettes. The advantage of disposable electronic cigarettes is that they are convenient for consumers to use, but this type of device has a shorter lifespan, is more wasteful of resources, and may have an impact on the environment. Therefore, some sustainable electronic cigarette manufacturers are committed to developing and producing reusable or recyclable electronic cigarette devices, which are receiving increasing attention in the market.
Finding a balance between performance and price
Unlike many manufacturers who ride the "express train" of disposable electronic cigarettes, EASONVAPE has always made reusable electronic cigarettes its core product. Mark Zheng, Marketing Manager of EASONVAPE UK, stated, "We firmly believe that reusable electronic cigarette devices can find a balance between performance and price, making consumers more satisfied." In order to combine the convenience of disposable electronic cigarettes with the economy and environmental protection of reusable electronic cigarettes, the company has launched their new product MEGA.
MEGA devices have a longer lifecycle than disposable electronic cigarettes, which can reduce waste. Mark Zheng said, "Many consumers are starting to realize that in the long run, reusable e-cigarettes are more cost-effective than disposable e-cigarettes. MEGA can be reused at least 10 times, and users can smoke a total of about 3500 puffs Currently, MEGA can be purchased in retail stores in countries such as the UK. Mark Zheng believes that MEGA will become a new choice for e-cigarette consumers.
While focusing on launching reusable products, EASONVAPE's product portfolio also includes a variety of disposable electronic cigarettes. Mark Zheng said, "Disposable e-cigarettes still play an important role in new tobacco products. Therefore, as long as the market allows, we will continue to provide disposable e-cigarettes. We encourage consumers of disposable e-cigarettes to switch to reusable e-cigarettes. This way, they can lower their usage costs, reduce resource waste, and enjoy the latest technology developed by our engineers
In order to better attract consumers to transition from disposable e-cigarettes to reusable e-cigarettes, EASONVAPE has partnered with British e-cigarette liquid manufacturer Kingston to launch the "MEGA Entry Kit". This set includes a MEGA device and a 10 milliliter bottle of electronic cigarette liquid. Mark Zheng said, "We adopt this marketing model mainly considering the characteristics of our sales channels." He explained that convenience stores and supermarkets are important sales channels for disposable electronic cigarettes. As they are not professional electronic cigarette retailers, it is unrealistic to expect their employees to have a thorough understanding of electronic cigarette products. Therefore, electronic cigarette products sold through these channels need to be easy to use and can be used without the need to purchase additional electronic cigarette liquid.
Reusable devices also have their own advantages in achieving recyclability. Mark Zheng said, "MEGA is made up of a metal base, lithium-ion battery, cotton, and casing that can be disassembled and recycled. As a responsible company, we focus on creating more sustainable products. After fully recognizing the environmental impact of disposable e-cigarette products, we will vigorously develop fully recyclable e-cigarettes. In terms of reducing waste and pollution caused by disposable products, reusable and recyclable e-cigarettes still have great potential for development